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Valvoline introduces new Easy Pour Bottle for automotive industry

PKBR Staff Writer Published 04 October 2017

US-based Valvoline has introduced new Easy Pour Bottle for customers in the automotive industry.

The company developed the new packaging to easily change oil, providing a simplified shopping solution for the automotive do-it-yourself (DIY) customers.

The new Easy Pour Bottle features easy pull tab, which makes to simply open the bottle, as well as precision pour spout for accurate pouring of the oil.

Valvoline’s new bottle also anti-glug tube that enables easier oil change and resealable overcap with no-slip grip that allows to prevent spillage and offers safe storage.

In addition, the bottle’s centralized handle allows better pick up, transport and pour.

Valvoline chief marketing officer Heidi Matheys said: “Valvoline's goal for 151 years has been to use our expertise for the benefit of our customers. Each part of Valvoline's Easy Pour Bottle has been engineered with our DIY consumers in mind – reimagined, redesigned, tested and proven to make changing oil easier, faster and cleaner.

Valvoline marketing director Michelle Allen said: "Our Easy Pour Bottle is one of the biggest packaging innovations in the history of Valvoline and was developed with integral feedback from DIYers and auto experts alike.”

Valvolin produces and distributes automotive, commercial and industrial lubricants, and automotive chemicals.

With around 1,070 Valvoline Instant Oil Change centers in the US, the company produces MaxLife lubricants, SynPower synthetic motor oil and Zerex antifreeze.

Image: Valvoline's new Easy Pour Bottle. Photo: courtesy of PRNewsFoto/Valvoline.