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UK-based Qualvis develops gift box solution for Clipper

PKBR Staff Writer Published 16 November 2017

UK-based printed cartons manufacturer Qualvis has created a new gift box solution for Clipper, an organic and Fairtrade tea company.

The firm initially designed the gift box solution as a rigid box design but later modified it to feature a lid and block wall base construction to provide premium gift feel to the pack.

The new pack is designed to hold a selection of six flavor varieties in separate compartments, each with capacity to hold 10 infusion envelopes.

Qualvis said: “With the pack being a flat folding construction it was fully able to optimize the supply chain process, whilst ensuring that Clipper could maintain its on-brand consistency.”

In order to separate the six varieties and to hold the infusion envelopes securely in place, Qualvis designed an innovative carton board insert.

Made out of single piece of board, the carton allows reduced loss of odor of the different tea varieties packed within the box set.

Clipper initially made available the limited print run of 10k units for sale at stores and significantly increased to regular production.

Qualvis creative director Richard Pacey said: “We have a fantastic working relationship with Clipper, which is largely built on trust. We turn their ideas in reality, whilst ensuring that we adhere strictly to their sustainability messages and stringent ethical brand values.

“The result in this case is great looking gift box that is both supply chain efficient and fully recyclable.”

Image: Qualvis’ new gift box solution designed for Clipper. Photo: courtesy of Qualvis.