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Rexam, Alcon create new aluminum can for Mio milkshake

PKBR Staff Writer Published 27 November 2013

British packaging company Rexam has developed a new can design for Mio milkshake in collaboration with Alcon Group.


The companies have created a 33cl sleek can with bright and concise design for the lemonade flavored milk-based drink, which is targeted towards teenagers and young adult customers.

The new cans are produced at Rexam's Vsevolozhsk plant in Russia.

MIO marketing director Nikita Volkov said it was great to work closely with Rexam to produce a can that represents the company's brand image.

"The aluminium can is the perfect packaging for MIO offering an alternative format and giving us stand-out in the dairy based beverage category," Volkov added.

Mio is also is available in blackcurrant and mint, pear, apple, strawberry and vanilla flavors.


Image: Mio milkshake in new Rexam can. Photo:Courtesy of Rexam PLC.