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Essentia Water introduces new packaging and multi-pack designs

PKBR Staff Writer Published 14 November 2017

Essentia Water has introduced new packaging and multi-pack designs, in a bid to provide advanced look for the brand.

Essentia has developed new packaging and multi-pack designs, as part of its next phase in their brand evolution efforts.

Featuring E+ logo, the products with new packaging and multi-pack designs will available at retail stores in major US markets in early December.

Currently, Essentia Waer is available in around 60,000 retailers across the nation.

Essentia Water is available in various sizes, including 20oz single bottle, 1L single bottle, 1.5L single bottle, 1L 6 pack, 12oz 12 pack, 700mL sport cap single bottle and 20oz single bottle.

Essentia’s advanced ionization process will enable to remove bitter-tasting and acidic water ions to produce supercharged ionized alkaline water with a 9.5 or higher pH.

Essentia Water brand development and visual merchandising director Tahne Davis said: “Our new packaging focuses on Essentia’s brand personality and our clear point of difference.

“What we’re delivering in the packaging rollout is an innovative and consumer friendly design that highlights our bold, impactful and aspirational brand.”

Essentia Water marketing and brand innovation vice president Karyn Abrahamson said: “Our new packaging reflects the evolution of our brand’s identity and our commitment to offer premium bottled water that supports an overachieving lifestyle.”