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DS Smith opens new impact centre in Iberia, Spain

PKBR Staff Writer Published 17 November 2017

DS Smith has opened its first Impact Centre in Iberia which will serve as a visionary retail environment to cater to the needs of the company’s customers in Spain and Portugal.

The new facility, located near Madrid at Torrejon de Ardoz, will serve as a practical environment for DS Smith to host its customers in Iberia.

It will help the company showcase the value of packaging and what retailers, marketers and packaging customers can achieve with smart packaging design.

DS Smith Spain marketing manager Covadonga Serrano said: “The opening of this Impact Centre is a significant milestone for the Iberian region, as we now have the facilities to showcase the true power of packaging to our customers in a physical, engaging environment.

“Our Impact Centres also provide the perfect opportunity to not only showcase the benefits of getting your packaging right to the packaging buyer, but also to other key stakeholders within a customer’s business.”

The Impact Centre has been designed as a complete retail store. Customers who visit the centre get to see the whole supply cycle from design to the interaction with shoppers, along with packing, storage and distribution.

The facility will allow DS Smith to show customers how well-designed and customized corrugated packaging can better connect marketing strategy of brands with shoppers.

Apart from that, potential retailers will get to learn from DS Smith experts on how to adapt to fast-moving retail changes like growth in convenience and discount formats and how to respond to the evolving trends in consumer behaviour through their packaging.

Image: Inside the DS Smith impact center in Iberia. Photo: courtesy of DS Smith.